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THE JOURNAL

Notes on building, shipping & securing the web.

How we shipped a support agent that resolves 62% of tickets
FEATURED · AI
How we shipped a support agent that resolves 62% of tickets
The architecture, evals and guardrails behind a production AI agent — and the three mistakes we made first.
Daniel Reyes
Daniel Reyes
Sep 18, 2026 · 5 min read
All AI WordPress Shopify Performance Security SEO E-commerce Design DevOps Engineering
Content pruning: when to refresh, merge or remove old pages
SEO · 5 min
Content pruning: when to refresh, merge or remove old pages
Large content libraries accumulate dead weight. A data-driven way to decide what to update, consolidate or retire without losing traffic.
 Ravi Iyer · Aug 18, 2026
SEO reporting with GA4 and Search Console that drives decisions
SEO · 5 min
SEO reporting with GA4 and Search Console that drives decisions
Most SEO reports describe what happened and stop there. How we connect GA4 and Search Console data into a monthly report that tells teams what to fix.
 Ravi Iyer · May 19, 2026
Local SEO for multi-location businesses that actually scales
SEO · 5 min
Local SEO for multi-location businesses that actually scales
Ten locations or two hundred, the same problems appear: thin location pages, inconsistent listings and no one owning reviews. A process that holds up.
 Ravi Iyer · Mar 17, 2026
Faceted navigation SEO for growing e-commerce catalogs
SEO · 5 min
Faceted navigation SEO for growing e-commerce catalogs
Filters help shoppers and can quietly generate millions of crawlable URLs. How we decide which facets to index and how to control the rest.
 Sofia Lindqvist · Jan 13, 2026
Fixing Interaction to Next Paint on content-heavy sites
SEO · 5 min
Fixing Interaction to Next Paint on content-heavy sites
INP is the Core Web Vital most sites now fail. Where the slow interactions usually come from and the fixes that move field data.
 Ravi Iyer · Nov 18, 2025
Internal linking architecture: building hubs that pass authority
SEO · 5 min
Internal linking architecture: building hubs that pass authority
Internal links are the one ranking signal you fully control. How we design hub pages, link modules and anchor text that scale with a growing site.
 Ravi Iyer · Sep 23, 2025
Getting cited in AI search answers: a practical GEO playbook
SEO · 5 min
Getting cited in AI search answers: a practical GEO playbook
AI assistants and answer engines now sit between searchers and websites. What makes a page likely to be retrieved, trusted and cited.
 Ravi Iyer · Jul 29, 2025
Schema markup that still earns rich results, and what to skip
SEO · 5 min
Schema markup that still earns rich results, and what to skip
Structured data is worth doing well on a handful of types. Which schema we implement, how we generate it, and the markup we no longer bother with.
 Ravi Iyer · Jun 03, 2025
What we check first in a technical SEO audit
SEO · 5 min
What we check first in a technical SEO audit
A good audit is not a 200-item spreadsheet. The checks that most often explain lost visibility, and how we prioritize fixes.
 Ravi Iyer · Apr 08, 2025
The SEO-safe website migration checklist we use on every relaunch
SEO · 5 min
The SEO-safe website migration checklist we use on every relaunch
Most traffic losses after a relaunch are preventable. The redirect mapping, pre-launch checks and first-month monitoring we run every time.
 Ravi Iyer · Feb 11, 2025
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