THE JOURNAL
Notes on building, shipping & securing the web.
FEATURED · AI
AI Support Agent vs Chatbot: Which Fits Your Business?
Explore how AI support agents and chatbots differ in handling customer support tasks, from scripted responses to connected actions that resolve issues effectively.
Daniel Reyes
Oct 14, 2026 · 11 min read
SEO · 21 min
How to Add Product Schema to WordPress
This guide explains adding product schema to WordPress, focusing on matching structured data with visible product details to avoid SEO inconsistencies.
Ravi Iyer · Oct 04, 2026
SEO · 5 min
Content pruning: when to refresh, merge or remove old pages
Large content libraries accumulate dead weight. A data-driven way to decide what to update, consolidate or retire without losing traffic.
Ravi Iyer · Aug 18, 2026
SEO · 5 min
SEO reporting with GA4 and Search Console that drives decisions
Most SEO reports describe what happened and stop there. How we connect GA4 and Search Console data into a monthly report that tells teams what to fix.
Ravi Iyer · May 19, 2026
SEO · 5 min
Local SEO for multi-location businesses that actually scales
Ten locations or two hundred, the same problems appear: thin location pages, inconsistent listings and no one owning reviews. A process that holds up.
Ravi Iyer · Mar 17, 2026
SEO · 5 min
Faceted navigation SEO for growing e-commerce catalogs
Filters help shoppers and can quietly generate millions of crawlable URLs. How we decide which facets to index and how to control the rest.
Sofia Lindqvist · Jan 13, 2026
SEO · 5 min
Fixing Interaction to Next Paint on content-heavy sites
INP is the Core Web Vital most sites now fail. Where the slow interactions usually come from and the fixes that move field data.
Ravi Iyer · Nov 18, 2025
SEO · 5 min
Internal linking architecture: building hubs that pass authority
Internal links are the one ranking signal you fully control. How we design hub pages, link modules and anchor text that scale with a growing site.
Ravi Iyer · Sep 23, 2025
SEO · 5 min
Getting cited in AI search answers: a practical GEO playbook
AI assistants and answer engines now sit between searchers and websites. What makes a page likely to be retrieved, trusted and cited.
Ravi Iyer · Jul 29, 2025
SEO · 5 min
Schema markup that still earns rich results, and what to skip
Structured data is worth doing well on a handful of types. Which schema we implement, how we generate it, and the markup we no longer bother with.
Ravi Iyer · Jun 03, 2025
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