Articles by Sofia
15 published
Shopify · Sep 04, 2026 · 5 min
Migrating to Shopify Plus without losing a single ranking
Our 40-point checklist for moving a high-traffic store with zero SEO damage.
E-commerce · Jul 08, 2026 · 5 min
Running A/B tests when your store has modest traffic
Classic split testing needs more traffic than most stores have. How smaller stores can still make evidence-based changes without fooling themselves.
Shopify · Jun 30, 2026 · 5 min
Designing Liquid sections merchandisers love to use
Flexible without breaking the brand: our rules for section schemas.
Shopify · Apr 07, 2026 · 5 min
Rebuilding a legacy Shopify theme on Online Store 2.0
Patching a five-year-old theme gets more expensive every season. How we decide when to rebuild and how we do it without a dip in sales.
E-commerce · Feb 18, 2026 · 5 min
The anatomy of a product page that converts
Product pages carry most of the persuasion in e-commerce. The elements that consistently earn their place, and the ones that mostly add weight.
Shopify · Jan 20, 2026 · 5 min
Building a custom Shopify app: scopes, webhooks and rate limits done right
The engineering decisions that separate a reliable private Shopify app from one that quietly drops orders at peak.
SEO · Jan 13, 2026 · 5 min
Faceted navigation SEO for growing e-commerce catalogs
Filters help shoppers and can quietly generate millions of crawlable URLs. How we decide which facets to index and how to control the rest.
Shopify · Nov 04, 2025 · 5 min
Metafields and metaobjects as a product content model
Stop hard-coding product details into descriptions. How we model structured content in Shopify so it scales across templates and markets.
Shopify · Sep 09, 2025 · 5 min
Subscriptions on Shopify: choosing and wiring the right setup
Subscription revenue lives or dies on the details: plan design, customer portals, failed payments and inventory. Here is how we set it up.
E-commerce · Aug 27, 2025 · 5 min
Building product configurators that stay fast and usable
Configurators sell custom products well when they load quickly and never allow an impossible combination. The architecture and UX choices that matter.
Shopify · Jul 01, 2025 · 5 min
When Hydrogen is worth it and when a theme is enough
Headless Shopify can be a competitive edge or an expensive detour. The questions we ask before recommending either.
Shopify · May 06, 2025 · 5 min
Auditing your Shopify app stack before it eats your margins
The average store we audit runs 20-plus apps. Here is how we decide which to keep, replace with native features or rebuild.
Shopify · Mar 11, 2025 · 5 min
Setting up Shopify Markets for real international selling
Currencies, domains, duties and translated content: the decisions that make cross-border stores convert instead of confuse.
E-commerce · Jan 14, 2025 · 5 min
How to audit checkout abandonment step by step
Most checkout drop-off comes from a handful of fixable causes. Here is the audit sequence we run before touching a single design file.
Shopify · Jan 14, 2025 · 5 min
Moving from checkout.liquid to Checkout Extensibility
What breaks, what gets better and how we sequence the upgrade so revenue never dips during the switch.
