Articles by Ravi
17 published
SEO · Aug 18, 2026 · 5 min
Content pruning: when to refresh, merge or remove old pages
Large content libraries accumulate dead weight. A data-driven way to decide what to update, consolidate or retire without losing traffic.
DevOps · Jul 21, 2026 · 5 min
CDN caching rules for dynamic sites that still feel instant
Logged-in users, carts and personalization make caching feel impossible. How we design CDN rules that cache most traffic without serving anyone the wrong page.
SEO · May 19, 2026 · 5 min
SEO reporting with GA4 and Search Console that drives decisions
Most SEO reports describe what happened and stop there. How we connect GA4 and Search Console data into a monthly report that tells teams what to fix.
E-commerce · Apr 15, 2026 · 5 min
Replatforming an e-commerce store without losing revenue
Migrations fail on redirects, data and timing far more often than on design. A sequence for moving platforms without a dip in sales or search traffic.
SEO · Mar 17, 2026 · 5 min
Local SEO for multi-location businesses that actually scales
Ten locations or two hundred, the same problems appear: thin location pages, inconsistent listings and no one owning reviews. A process that holds up.
WordPress · Jan 20, 2026 · 5 min
Speeding up a slow WordPress site without a rebuild
A step-by-step approach to diagnosing and fixing WordPress performance, from hosting and caching to plugins, images and Core Web Vitals.
SEO · Nov 18, 2025 · 5 min
Fixing Interaction to Next Paint on content-heavy sites
INP is the Core Web Vital most sites now fail. Where the slow interactions usually come from and the fixes that move field data.
Performance · Oct 07, 2025 · 5 min
Chasing down layout shift: the CLS fixes we reach for first
Cumulative Layout Shift is rarely caused by one thing. The usual suspects, how to catch them in the field and the fixes that stick.
SEO · Sep 23, 2025 · 5 min
Internal linking architecture: building hubs that pass authority
Internal links are the one ranking signal you fully control. How we design hub pages, link modules and anchor text that scale with a growing site.
Performance · Aug 05, 2025 · 5 min
Field data vs lab data: reading CrUX, RUM and Lighthouse together
Lighthouse says 95, Search Console says failing. Why both can be right, and how we use each source to make decisions.
SEO · Jul 29, 2025 · 5 min
Getting cited in AI search answers: a practical GEO playbook
AI assistants and answer engines now sit between searchers and websites. What makes a page likely to be retrieved, trusted and cited.
SEO · Jun 03, 2025 · 5 min
Schema markup that still earns rich results, and what to skip
Structured data is worth doing well on a handful of types. Which schema we implement, how we generate it, and the markup we no longer bother with.
Performance · Jun 03, 2025 · 5 min
Taming third-party scripts without starting a war with marketing
Tags, pixels and widgets often account for most of a page's JavaScript. A governance process that keeps the useful ones and removes the rest.
SEO · Apr 08, 2025 · 5 min
What we check first in a technical SEO audit
A good audit is not a 200-item spreadsheet. The checks that most often explain lost visibility, and how we prioritize fixes.
Performance · Apr 08, 2025 · 5 min
Fixing LCP on image-heavy homepages
Large hero images are the most common cause of slow Largest Contentful Paint. A step-by-step approach to finding and fixing the delay.
SEO · Feb 11, 2025 · 5 min
The SEO-safe website migration checklist we use on every relaunch
Most traffic losses after a relaunch are preventable. The redirect mapping, pre-launch checks and first-month monitoring we run every time.
Performance · Feb 11, 2025 · 5 min
Setting performance budgets that survive the next redesign
Most speed gains erode within a year. Budgets enforced in CI and tied to business metrics are how we keep them.
