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THE JOURNAL

Notes on building, shipping & securing the web.

AI Support Agent vs Chatbot: Which Fits Your Business?

FEATURED · AI

AI Support Agent vs Chatbot: Which Fits Your Business?

Explore how AI support agents and chatbots differ in handling customer support tasks, from scripted responses to connected actions that resolve issues effectively.

Daniel Reyes

Oct 14, 2026 · 11 min read

All AI WordPress Shopify Performance Security SEO E-commerce Design DevOps Engineering

Running A/B tests when your store has modest traffic

E-commerce · 5 min

Running A/B tests when your store has modest traffic

Classic split testing needs more traffic than most stores have. How smaller stores can still make evidence-based changes without fooling themselves.

Sofia Lindqvist · Jul 08, 2026

Replatforming an e-commerce store without losing revenue

E-commerce · 5 min

Replatforming an e-commerce store without losing revenue

Migrations fail on redirects, data and timing far more often than on design. A sequence for moving platforms without a dip in sales or search traffic.

Ravi Iyer · Apr 15, 2026

The anatomy of a product page that converts

E-commerce · 5 min

The anatomy of a product page that converts

Product pages carry most of the persuasion in e-commerce. The elements that consistently earn their place, and the ones that mostly add weight.

Sofia Lindqvist · Feb 18, 2026

What it really takes to build a multi-vendor marketplace

E-commerce · 5 min

What it really takes to build a multi-vendor marketplace

Marketplaces look like stores with more sellers. In practice they are two-sided products with payments, trust and operations problems a store never has.

Arjun Mehta · Dec 16, 2025

Setting up payment gateways for fewer declines and lower fees

E-commerce · 5 min

Setting up payment gateways for fewer declines and lower fees

Payment setup is usually decided once and never revisited. Small changes to routing, authentication and retries can recover real revenue.

Maya Okafor · Oct 22, 2025

Building product configurators that stay fast and usable

E-commerce · 5 min

Building product configurators that stay fast and usable

Configurators sell custom products well when they load quickly and never allow an impossible combination. The architecture and UX choices that matter.

Sofia Lindqvist · Aug 27, 2025

Syncing ERP inventory with your store without overselling

E-commerce · 5 min

Syncing ERP inventory with your store without overselling

Overselling is rarely a bug in one system. It is a timing problem between two. How to design inventory sync that holds up under sale traffic.

Maya Okafor · Jul 02, 2025

What a B2B wholesale portal actually needs to do

E-commerce · 5 min

What a B2B wholesale portal actually needs to do

Wholesale buyers behave nothing like retail shoppers. The core requirements for a portal that sales teams and trade customers will both use.

Arjun Mehta · May 07, 2025

WooCommerce, Shopify or headless for a mid-size store

E-commerce · 5 min

WooCommerce, Shopify or headless for a mid-size store

Platform choice for a store doing one to twenty million a year comes down to ownership, operations and team shape. A practical comparison.

Maya Okafor · Mar 12, 2025

How to audit checkout abandonment step by step

E-commerce · 5 min

How to audit checkout abandonment step by step

Most checkout drop-off comes from a handful of fixable causes. Here is the audit sequence we run before touching a single design file.

Sofia Lindqvist · Jan 14, 2025

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