THE JOURNAL
Notes on building, shipping & securing the web.
FEATURED · AI
AI Support Agent vs Chatbot: Which Fits Your Business?
Explore how AI support agents and chatbots differ in handling customer support tasks, from scripted responses to connected actions that resolve issues effectively.
Daniel Reyes
Oct 14, 2026 · 11 min read
Shopify · 14 min
How to Migrate WordPress to Shopify Safely
This guide walks you through protecting your store's revenue and SEO equity during a WordPress to Shopify migration, emphasizing careful planning and staged execution.
Sofia Lindqvist · Oct 07, 2026
Shopify · 16 min
WordPress to Shopify Migration Checklist
This checklist guides you through auditing data, preserving SEO, mapping URLs, and testing operations to avoid common migration pitfalls and launch confidently.
Sofia Lindqvist · Sep 29, 2026
Shopify · 5 min
Migrating to Shopify Plus without losing a single ranking
Our 40-point checklist for moving a high-traffic store with zero SEO damage.
Sofia Lindqvist · Sep 04, 2026
Shopify · 5 min
Designing Liquid sections merchandisers love to use
Flexible without breaking the brand: our rules for section schemas.
Sofia Lindqvist · Jun 30, 2026
Shopify · 5 min
Rebuilding a legacy Shopify theme on Online Store 2.0
Patching a five-year-old theme gets more expensive every season. How we decide when to rebuild and how we do it without a dip in sales.
Sofia Lindqvist · Apr 07, 2026
Shopify · 5 min
Building a custom Shopify app: scopes, webhooks and rate limits done right
The engineering decisions that separate a reliable private Shopify app from one that quietly drops orders at peak.
Sofia Lindqvist · Jan 20, 2026
Shopify · 5 min
Metafields and metaobjects as a product content model
Stop hard-coding product details into descriptions. How we model structured content in Shopify so it scales across templates and markets.
Sofia Lindqvist · Nov 04, 2025
Shopify · 5 min
Subscriptions on Shopify: choosing and wiring the right setup
Subscription revenue lives or dies on the details: plan design, customer portals, failed payments and inventory. Here is how we set it up.
Sofia Lindqvist · Sep 09, 2025
Shopify · 5 min
When Hydrogen is worth it and when a theme is enough
Headless Shopify can be a competitive edge or an expensive detour. The questions we ask before recommending either.
Sofia Lindqvist · Jul 01, 2025
Shopify · 5 min
Auditing your Shopify app stack before it eats your margins
The average store we audit runs 20-plus apps. Here is how we decide which to keep, replace with native features or rebuild.
Sofia Lindqvist · May 06, 2025
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Field notes from real client projects. No spam.