THE JOURNAL
Notes on building, shipping & securing the web.
FEATURED · AI
How we shipped a support agent that resolves 62% of tickets
The architecture, evals and guardrails behind a production AI agent — and the three mistakes we made first.
Daniel Reyes
Sep 18, 2026 · 5 min read
Shopify · 5 min
Migrating to Shopify Plus without losing a single ranking
Our 40-point checklist for moving a high-traffic store with zero SEO damage.
Sofia Lindqvist · Sep 04, 2026
Shopify · 5 min
Designing Liquid sections merchandisers love to use
Flexible without breaking the brand: our rules for section schemas.
Sofia Lindqvist · Jun 30, 2026
Shopify · 5 min
Rebuilding a legacy Shopify theme on Online Store 2.0
Patching a five-year-old theme gets more expensive every season. How we decide when to rebuild and how we do it without a dip in sales.
Sofia Lindqvist · Apr 07, 2026
Shopify · 5 min
Building a custom Shopify app: scopes, webhooks and rate limits done right
The engineering decisions that separate a reliable private Shopify app from one that quietly drops orders at peak.
Sofia Lindqvist · Jan 20, 2026
Shopify · 5 min
Metafields and metaobjects as a product content model
Stop hard-coding product details into descriptions. How we model structured content in Shopify so it scales across templates and markets.
Sofia Lindqvist · Nov 04, 2025
Shopify · 5 min
Subscriptions on Shopify: choosing and wiring the right setup
Subscription revenue lives or dies on the details: plan design, customer portals, failed payments and inventory. Here is how we set it up.
Sofia Lindqvist · Sep 09, 2025
Shopify · 5 min
When Hydrogen is worth it and when a theme is enough
Headless Shopify can be a competitive edge or an expensive detour. The questions we ask before recommending either.
Sofia Lindqvist · Jul 01, 2025
Shopify · 5 min
Auditing your Shopify app stack before it eats your margins
The average store we audit runs 20-plus apps. Here is how we decide which to keep, replace with native features or rebuild.
Sofia Lindqvist · May 06, 2025
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Field notes from real client projects. No spam.