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THE JOURNAL

Notes on building, shipping & securing the web.

All AI WordPress Shopify Performance Security SEO E-commerce Design DevOps Engineering

INP in practice: fixing the metric that fails most stores

Performance · 5 min

INP in practice: fixing the metric that fails most stores

Real traces from five client sites and the fixes that moved them into the green.

Maya Okafor · Aug 09, 2026

RAG for small teams: a knowledge base in two weeks

AI · 5 min

RAG for small teams: a knowledge base in two weeks

A pragmatic stack for turning your docs into an assistant your team actually trusts.

Daniel Reyes · Jul 28, 2026

CDN caching rules for dynamic sites that still feel instant

DevOps · 5 min

CDN caching rules for dynamic sites that still feel instant

Logged-in users, carts and personalization make caching feel impossible. How we design CDN rules that cache most traffic without serving anyone the wrong page.

Ravi Iyer · Jul 21, 2026

The WordPress security baseline we apply to every site

Security · 6 min

The WordPress security baseline we apply to every site

Twelve controls that stop the vast majority of attacks we see in our care plans.

Maya Okafor · Jul 15, 2026

Running A/B tests when your store has modest traffic

E-commerce · 5 min

Running A/B tests when your store has modest traffic

Classic split testing needs more traffic than most stores have. How smaller stores can still make evidence-based changes without fooling themselves.

Sofia Lindqvist · Jul 08, 2026

Designing Liquid sections merchandisers love to use

Shopify · 5 min

Designing Liquid sections merchandisers love to use

Flexible without breaking the brand: our rules for section schemas.

Sofia Lindqvist · Jun 30, 2026

Idempotent webhooks: building integrations that tolerate retries

Engineering · 5 min

Idempotent webhooks: building integrations that tolerate retries

Webhooks arrive late, out of order and more than once. How we design handlers and integrations that stay correct whatever the sender does.

Daniel Reyes · Jun 12, 2026

Keeping WordPress content accessible after handover

WordPress · 5 min

Keeping WordPress content accessible after handover

Accessible themes are only the start. How we set up blocks, editor guidance and checks so content stays accessible as editors publish.

Nadia Haddad · Jun 09, 2026

Bringing TTFB down: database, cache and hosting fixes

Performance · 5 min

Bringing TTFB down: database, cache and hosting fixes

A slow first byte delays everything that follows. How we trace server response time from the network to the database and cut it down.

Leo Tanaka · May 26, 2026

SEO reporting with GA4 and Search Console that drives decisions

SEO · 5 min

SEO reporting with GA4 and Search Console that drives decisions

Most SEO reports describe what happened and stop there. How we connect GA4 and Search Console data into a monthly report that tells teams what to fix.

Ravi Iyer · May 19, 2026

Moving a busy site to new servers: a DNS cutover checklist

DevOps · 5 min

Moving a busy site to new servers: a DNS cutover checklist

Server migrations fail in the last hour, at the DNS switch. The preparation, sync strategy and cutover sequence we use to move busy sites without lost orders.

Leo Tanaka · May 14, 2026

Choosing navigation patterns for a mobile app

Design · 5 min

Choosing navigation patterns for a mobile app

Navigation is the skeleton of a mobile app and expensive to change later. How to choose between tab bars, drawers and stacks based on real usage.

Nadia Haddad · May 13, 2026

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Field notes from real client projects. No spam.