THE JOURNAL
Notes on building, shipping & securing the web.
WordPress · 5 min
Keeping WordPress content accessible after handover
Accessible themes are only the start. How we set up blocks, editor guidance and checks so content stays accessible as editors publish.
Nadia Haddad · Jun 09, 2026
Performance · 5 min
Bringing TTFB down: database, cache and hosting fixes
A slow first byte delays everything that follows. How we trace server response time from the network to the database and cut it down.
Leo Tanaka · May 26, 2026
SEO · 5 min
SEO reporting with GA4 and Search Console that drives decisions
Most SEO reports describe what happened and stop there. How we connect GA4 and Search Console data into a monthly report that tells teams what to fix.
Ravi Iyer · May 19, 2026
DevOps · 5 min
Moving a busy site to new servers: a DNS cutover checklist
Server migrations fail in the last hour, at the DNS switch. The preparation, sync strategy and cutover sequence we use to move busy sites without lost orders.
Leo Tanaka · May 14, 2026
Design · 5 min
Choosing navigation patterns for a mobile app
Navigation is the skeleton of a mobile app and expensive to change later. How to choose between tab bars, drawers and stacks based on real usage.
Nadia Haddad · May 13, 2026
AI · 5 min
Fine-tuning versus better prompting: a practical decision guide
When a fine-tuned model is worth the data work and maintenance, and when prompting, retrieval and a good eval set get you there faster.
Daniel Reyes · May 12, 2026
Security · 5 min
GDPR for website owners: the security side most teams miss
Cookie banners get the attention, but GDPR also expects appropriate security, data minimization and a breach plan. What that means in practice.
Maya Okafor · Apr 21, 2026
Engineering · 5 min
What a proper project handover should include
You own the code, but can your team actually run it? The handover package we deliver at the end of every build, and what to ask any agency for.
Arjun Mehta · Apr 16, 2026
E-commerce · 5 min
Replatforming an e-commerce store without losing revenue
Migrations fail on redirects, data and timing far more often than on design. A sequence for moving platforms without a dip in sales or search traffic.
Ravi Iyer · Apr 15, 2026
Shopify · 5 min
Rebuilding a legacy Shopify theme on Online Store 2.0
Patching a five-year-old theme gets more expensive every season. How we decide when to rebuild and how we do it without a dip in sales.
Sofia Lindqvist · Apr 07, 2026
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Field notes from real client projects. No spam.