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THE JOURNAL

Notes on building, shipping & securing the web.

All AI WordPress Shopify Performance Security SEO E-commerce Design DevOps Engineering

WordPress · 5 min

Multisite or separate installs: choosing for multi-brand WordPress

How we decide between WordPress Multisite and independent installs for organizations running many sites, with the trade-offs in governance, plugins and hosting.

Maya Okafor · Oct 29, 2025

A Git-based deployment workflow for WordPress teams

WordPress · 5 min

A Git-based deployment workflow for WordPress teams

Version control, Composer, staging and automated deploys for WordPress, so changes stop being made live over FTP and start being reviewed.

Leo Tanaka · Aug 26, 2025

Scaling WooCommerce past 50,000 products

WordPress · 5 min

Scaling WooCommerce past 50,000 products

Database, search, caching and import strategies that keep a large WooCommerce catalog fast for shoppers and manageable for the team.

Maya Okafor · Jun 18, 2025

Headless WordPress: when it pays off and when it does not

WordPress · 5 min

Headless WordPress: when it pays off and when it does not

An honest look at the costs, benefits and hidden complexity of decoupling WordPress from its front end, with the questions we ask before recommending it.

Maya Okafor · Apr 23, 2025

Building Gutenberg blocks that editors cannot break

WordPress · 5 min

Building Gutenberg blocks that editors cannot break

Constrained controls, sensible defaults, locking and validation: how we design custom blocks that keep the brand intact after handover.

Maya Okafor · Mar 05, 2025

How we vet a WordPress plugin before it goes on a client site

WordPress · 5 min

How we vet a WordPress plugin before it goes on a client site

The review process we run on every third-party plugin, from maintenance signals to code checks, and when we write our own instead.

Maya Okafor · Jan 22, 2025

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